Post #17 – If you think on-screen promos are the work of the devil, raise your hand.

Ad-supported TV has a death wish. It wasn’t enough to overload programming with an unwatchable number of commercials. Now they are ruining good dramatic programs and movies with pop up animated graphics promoting other shows.

What moron decided that this was acceptable? What other morons decided the first moron was right? There seems to be nothing stupid that these people won’t do to convince us that the only TV worth watching is on HBO, Showtime, Starz and the other pay channels. Oh, and maybe PBS.

Now that consumers are skipping commercials, as well as promos, with their DVRs – and for good reason – programmers are desperate to put largely irrelevant promos right over dramatic programming. No thought is even given to where in the program it appears, not that there really is anywhere it should be.

Would they allow this in France? Where is the collective outrage from the creative community? Does J.J. Abrams like the fact that NBC is ruining Revolution with constant on-screen crap?

Viewers obviously have very little say in this or any other matters. They just keep voting with their channel changers, with more abandoning network TV every year. Three years ago AdAge quoted Adam Stotsky, president-marketing, NBC Entertainment as saying that consumers have developed a “capacity to accept multiple messaging all at once”. What a joke.

It’s one thing to scroll repetitive and often stupid news headlines across the bottom of a news program. It’s quite another to have sitcom characters marching along the bottom of a poignant dramatic scene.

It’s truly amazing to see a medium driving a nail into its own coffin.

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