Post #9 – We need to reinvent media or the future will be a growing pile of crap.

We wished for a 500+ channel world and we got it, which has led to the popular saying, “500 channels and nothing to watch”. We wanted “always-on”, updated Internet news and got it – along with declining newspapers and Twitter news. And so forth.

The decks are stacked against high quality content in multiple ways that need to be addressed as we reinvent media. Television needs the most work. When a car advertiser buys the cherished 25-54 year old demographic, they’re getting people who will never make a purchase decision, along with those who will buy one someday and a few who will buy tomorrow. There’s a lot of waste – which is one reason there are a lot of commercials.

The onerous commercial load on ad-supported television by itself is enough to turn high quality programming into a low quality experience. Who wants to sit through 9 ads? Not the people with DVRs for one.

So fixing TV – which requires the cooperation of all the parties – is a priority for a quality future. Internet companies have made some targeting progress, but really, who cares? Banners are the direct mail equivalent and will never be a big driver of the economic support needed.

And, judging by my own viewing, no one outside of Hulu has addressed commercial issues for online video. Most sites make you sit through the same 30 second spot over and over as a preroll. Hulu does a good job with its commercials.

As I’ve referenced in earlier posts, turning most video into individual streams is the key to carving up commercial breaks to produce the most revenue from the least possible number of ads. And that’s going to require a lot of reinvention.

6 thoughts on “Post #9 – We need to reinvent media or the future will be a growing pile of crap.”

  1. Try Hulu (www.hulu.com) You can find a ton of full episodes and it’s tlotaly legal (the television companies work with Hulu to upload their videos on the site). If you’re looking for Fox TV Shows, I recommend Fox On Demand (www.fox.com/fod)Hope this helps Enjoy

  2. tracey · Hi Camila – Thanks so much! (you are very sweet).I love snail mail too, and I’d love to drop you a line … you’re welcome to write to me if you like (my postal address is on my contact page), or just send me a message from my contact form with your mailing address, and I’ll happily send some handwritten words your way! xx

  3. Olá Doutor, me chamo Loredhana. Graças a Deus nunca me foi detectado problemas cardíacos, porém tenho uma dúvida sobre o Sopro. É possível estipular um “tempo de vida” pra quem tem sopro? A alguns anos atrás, um amigo perdeu a irmã que tinha sopro, sendo este o motivo de sua morte, e ela era muito nova, apenas 16 anos. O médico cardiologista dela tinha lhe dado até os 20 anos de vida. Isso foi certo?Tenho um filho de 7 anos, devo monitorar esta idade dele?

  4. alise dit :Même si en général je ne commente pas, c’est une réel plaisir presque quotidien de te lire : j’adore ton style et la manière dont tu abordes les choses. Alors impossible de choisir un billet préféré.En revanche, celui qui m’a le plus marqué est sans aucun doute celui sur la mooncup ! Je ne connaissais pas et tu m’as convaincue… et ensuite j’ai refilé le lien à ma soeur et à une copine. Grâce à toi il y a 3 adeptes de plus sur la planète ;o)Longue vie à ton blog !!!

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